베어베터
창립 10주년 팝업스토어 디자인 at 서울숲 프로젝트 R
Bear.Better's 10th Anniversary Pop-up Store Design at Seoul Forest Project “R”
발달장애인이 일 하는 회사 베어베터가 창립 10주년을 맞이해 회사가 위치한 서울시 성수동 인근에서 2주간 팝업스토어를 운영했습니다. 협소한 공간을 활용해 베어베터의 각 사업부를 소개하고 방문한 사람들이 베어베터를 이해하고 떠나는 팝업 매장이 될 수 있도록 공간배치와 사인물, 프로모션 굿즈제작, 그래픽 등 전체적인 브랜드 경험디자인을 진행했습니다. (2022)
Bear.Better, a company that employs individuals with developmental disabilities, celebrated its 10th anniversary by opening a two-week-long pop-up store in Seongsu-dong, Seoul, which is the company's home base. Our role was to design the entire brand experience, including the layout of the space, signage, promotional merchandise, and graphics. Our goal was to highlight each of Bear.Better's divisions and create a pop-up store that would provide visitors with a deeper understanding of
the company. (2022)
Client
BEAR.BETTER. Company
Creative direction
Cholong Park
BX Design
Seoyoung Park, Myoungeun Ji
Collaboration
Overlab, Knotted Coffee, KAKAO, Maeil Dairies